The right words build credibility, tell stories and convert users into customers. But copy has an even bigger role to play than that in your business.
A critical element of driving customers through SEO is the words on your website. They could be the difference between your prospective customers finding you and finding your competitors.
Our copywriting service is delivered with your business objectives in mind. We don't just string sentences together. We craft copy that contributes to tangible marketing goals.
Led by your business goals, designed to build trust and convert customers and optimised to drive organic traffic - our words help businesses to win customers.
Here's how we approach it.
We're a small consultancy based in Saddleworth, Oldham (just a stone's throw from Manchester). There are 5 of us in the agency and 2 with copywriting backgrounds. But we're also fortunate enough to work with a network of amazing contractors who work alongside our in house team to deliver copywriting that contributes to your SEO and wider business goals.
Do you write brochure copy?
No, sorry. We don't specifically write just for print though some of our clients use their website copy on elements of printed marketing materials. But our speciality is web copy and particularly web copy designed to contribute to SEO goals.
How long does it take to write landing page copy?
Sorry to be vague, but it really does depend. An e-commerce category landing page for a relatively easy to understand consumer product range might take just a couple of hours including all the keyword research. On the other hand, a landing page for a complex medical instrument or similar will involve more research and will take longer.
Where are your copywriters based?
We deliver most copy directly in our office in Greater Manchester and we also work with other copywriters across the UK. All copy is at least researched, edited and finalised in our office.
How does copywriting affect my SEO?
The content on your landing pages is absolutely critical in terms of SEO. Well crafted, compelling copy that is optimised for relevant queries and topics keeps users engaged and influences search engine visibility. It's a key pillar and vital foundation for any sort of SEO campaign. That's why we craft all our copy with search engine users in mind.